Public Relations

Client Service. Quality. Integrity.
Creativity. Community Contribution.


Since 1998, Holiday Public Relations & Events has practiced these values, earning us a reputation as one of the top public relations and event production firms in Texas.

As experienced public relations consultants, we understand our clients’ businesses inside and out, and we work against measurable objectives to achieve public relations successes. Our track record of consistently producing meaningful results through creativity, strategic thinking and a passion for what we do means excellent return on investment for our clients.

Strategic Counsel

In the past, innovative products, great engineering or salesmanship alone might have been enough to close a sale. Today's market is characterized by shorter product lifecycles, better or equal products arriving on the scene and intense global competition. At Holiday Public Relations & Events, we are experts and counselors providing our clients with thinking that is both creative and on strategy.

We recognize the tremendous value in understanding how your company operates, your competitive landscape and how your company is perceived in the marketplace. But more importantly, our approach allows us to find out what your customers think of you—what your reputation really is and how we can most effectively influence the desired behavior of your target audiences, ensuring all messaging and strategy are grounded in reality.

Community Relations

While reputation may be viewed as an intangible asset, it is clear that it is more important than ever in a climate of business mistrust and expanding expectations of the role companies must play in the communities where they operate. Community influentials expect businesses to take more active roles in helping with community issues and problems. They also demonstrate that employees take great interest in the roles their companies play in their communities.

Studies show that cause marketing can influence consumers to purchase products from companies that support organizations where they have affinity relationships or that are otherwise important to them.

Community relations is not just good for the community, it is good for business. By using our connections and community relationships, earned by our staff’s involvement in our community for well over 10 years, we create partnerships between our clients and community organizations to further mutual objectives. These relationships often result in true differentiation for our clients and significant value for the investments they make.

Turn to Holiday Public Relations & Events for help identifying, structuring and implementing a strategic promotional partnership, cause marketing campaign or non-profit affiliation.

Promotional Support

Our broad experience has taught us that integrating promotional strategies into a public relations campaign can be extremely effective in making a direct connection with client products or services and the audiences they wish to reach. Whether it's a new product launch or generating renewed excitement around an existing product, service or technology, Holiday Public Relations & Events formulates creative promotions that make an impact. We can provide everything from creative conception and planning to implementation and evaluation for:

  • Trade Show Support
  • Special Events
  • Promotional Partnerships
  • New Product/Service Launches

Internal Communications

One of the most important audiences your company has is its own employees, your ambassadors who can give your company message incredible reach and reinforcement. Holiday Public Relations & Events works with its clients to develop effective programs causing communication to staff to be consistent and relevant.

To ensure that the client's vision and messages are being effectively communicated to the often large and diverse pools of employees, Holiday Public Relations & Events, in conjunction with its partners, provides the following services:

  • Ambassador training programs
  • Executive presentation training programs
  • Executive coaching
  • Internal newsletters

Media Relations

Generating outstanding media coverage is increasingly becoming hallmark of Holiday Public Relations & Events in developing publicity campaigns, which might include:

  • How/when media want to receive information (via e-mail or fax, etc.)
  • When media require our follow-up
  • Future story angles that media are interested in covering

Arm your company to "master the media"! Holiday Public Relations & Events also provides media training for its clients through our network of independent consultants specialized in this area.

Crisis and Issues Management

The types of crises requiring reputation management aren't limited to front-page stories about major scandals or corporate malfeasance. The type of "bad news" demanding timely public response and impacting corporate reputation can range from seemingly minor incidents requiring issues management to national headline-making disasters needing a full crisis communication plan. But a poorly executed crisis PR plan can only add to the disaster at hand instead of maintaining a company's positive brand identity.

Regardless of the magnitude of a situation, every crisis requires a process for swift, smooth communications to protect corporate reputation through effective issues management. Holiday Public Relations & Events works with clients to develop crisis communication strategies and provides the tools needed to effectively protect businesses and build corporate reputations. Preparation is half the battle when it comes to saving corporate reputation through effective crisis communication and issues management.

Measurable Results

Holiday Public Relations & Events draws on years of extensive consumer and business-to-business public relations experience and is also aligned with a network of independent consultants to supplement our capabilities in the areas of media training and executive coaching. The proven creative strategies and meticulous execution at Holiday Public Relations & Events, coupled with a penchant for always holding ourselves accountable, means we deliver powerful public relations services and results every time.

The Bottom Line

All this adds up to helping our clients build a stronger marketplace presence, a stronger brand and a stronger business. Our public relations services have evolved naturally out of a successful event planning business, so we are not only capable in developing your public relations plan, but experienced in implementing it.

Our clients do not view us as just a public relations or event planning firm; they consider us a partner helping them realize success.